How to write an effective blog? | Blogging tips
How to write an effective blog that can attract customers?
1. Choose a keyword that prospects are likely to search
In order to attract customers on your blog, it is important to get them to read. If you cannot do this, you will never be able to attract customers.
(It's impossible to attract customers on a blog that prospects can't read.)
Therefore, when writing a blog aimed at attracting customers (business blog), start by selecting keywords that are likely to be searched by prospective customers (keywords related to business).
Choosing a search keyword is very important for attracting customers to your blog. Be sure to choose keywords that are relevant to your business before writing an article.
2. Create an article outline
Once you've chosen the keywords your prospects are likely to search, the next step is to outline your article.
Creating an article outline is creating a structure (blueprint) of what is written and in what order. In other words, it is the work of deciding the article title and creating the headline.
You can write an article in an easy-to-understand and systematic manner by creating an outline and then starting writing and you will be able to proceed smoothly.
This is also a tip for beginners to write sentences, so please be sure to incorporate it.
(People who cannot write sentences do not make outlines at the beginning. When outlines are made, 70% of articles can be considered complete.)
So, when creating the outline of an article, it is important to consider the search intention of the selected search keyword (what the searcher wants to know).
3. Write the text along the outline
When the outline is decided, write the text so that it will be fleshed out. Please write while giving priority to telling you not to use difficult words.
It is important that you write it so that even children can understand it.
(First of all, I will write it and brush up later. This is also a trick to write sentences.)
Especially for beginners, let's proceed without worrying about the details at first.
Brush up (or refine) and format the text
When you have finished writing the text, brush up to improve the appearance of the text. Please correct all incomprehensible expressions.
The point of making sentences easy to read is to shorten one sentence.
Try to remove the conjunction as much as possible and separate it with a punctuation mark ".". One sentence is shortened to make it easier to read.
Also, if you insert a blank line every 2-3 lines, the sentence will have a rhythm and will be easier to read.
Just paying attention to these two points, you can change the sentence into a fairly easy-to-read sentence. (It is a trick to make the text easier to read.) Please be aware of the format.
4. Insert eye-catching image/supplementary image
When you finish writing the text, let's insert the eye-catching image/supplementary image. It is important to insert it as much as possible because it will be easier to convey if you have a suitable supplementary image.
Also, if you have an eye-catching image, you can greatly improve the impression of the article.
(The eye-catching is the image displayed with the title in the article list etc.)
When it is shared on Facebook or Twitter, it will catch your eye and increase the click rate, so set it properly.
5. Check/proofread before publishing
Be sure to do a final check when you have finished writing everything. The check contents are as follows.
Is there a typographical error?
Are there any expressions that are difficult to understand?
Is it formatted for readability?
Is it attractive to draw in titles and headlines?
Has the trouble of the target been solved?
Is the content comparable to competing articles?
Summary
If you want to attract customers, be sure to write an article related to business, as it can only reach prospects if it is an article related to business.
You can create a blog that has a high probability of attracting customers by deciding search keywords, creating an outline, and then writing. The effect of attracting customers to blogs is very large.
It is no exaggeration to say that the blog created by blogger is the strongest tool for attracting customers. Please do your best and write it.
When writing an article, it is a good idea to write it in advance, assuming that you brush up (revise) at the end.
Especially if you are a beginner, please be aware that you should write it down and then put it all together at the end. It's easier to write.