How to make money on youtube?
As with learning how to make money on blogs and Instagram, it may be your audience that holds the key to your YouTube channel's bottom line. But if you have multiple sources of income, such as side jobs and affiliates, monetization will be smoother.
Fortunately, there are several ways to achieve this. Let's consider in more detail the following sources of income.
- Join the YouTube Partner Program and earn advertising revenue.
- Sell goods and goods.
- Call for cloud funds for creative projects.
- Get support from viewers through a “fan fund”.
- License media content.
- Partner with the brand as an influencer or affiliate.
1. Join the YouTube Partner Program and earn advertising revenue
The first source of income to consider is “advertising”. Whether you want to make money on YouTube without making a video, or as a content creator, joining the YouTube Partner Program and monetizing is a very important step. You will be able to apply for monetization settings when the number of subscribers reaches 1,000 and the viewing time of the past year reaches 4,000 hours.
How many views do I need to make money?
The number of views is not related to advertising revenue. Even if you have thousands of views, no one can make money unless you watch or click on the ad. This means YouTube's criteria for ad charges, which means that a viewer must click or watch all (10, 15, or 30 seconds) of an ad in order to make money.
However, since the ad-free YouTube Premium release, we no longer need advertisers to make compelling ads to make money.
Check YouTube Premium
YouTube Premium is a paid membership program that allows fans to watch and support their favorite content creators without ads. For creators, there isn't much to change, as regular YouTube content viewed by non-members and income from YouTube Premium content viewed by members are paid at the same time.
With YouTube Premium, the amount allocated to creators varies depending on how many members watch the content. Revenue from YouTube Premium should be considered as a second source of revenue in addition to general advertising revenue.
Although earning advertising revenue as a YouTube partner is a simple setup, it is far from a profitable source of income that you can generate yourself.
Why you should consider other than advertising revenue
YouTube has recently received a lot of negative feedback due to its higher transparency of its advertising content and its commitment to "more advertiser-friendly" content. This is because many creators fear that they will lose valuable advertising revenue, which is a source of revenue for their channels, depending on the nature of their content.
2. Sell goods and goods
There are many products that can be sold through YouTube channels to make money. By selling goods such as T-shirts, coffee mugs, tote bags, and smartphone cases, you can actually earn more than you earn.
Merchandise sales increase YouTuber's exposure by spreading online brands and personalities into the offline world. In addition, the fans buy the corresponding products because they are evaluating the content, which deepens the relationship with the fans.
You don't have to carry out troublesome inventory management and shipping processing because the printer will create and ship the product just by uploading the design! In Japan, services such as Printful and Canvath, which have recently landed in Japan, are linked with Shopify in their apps, so please try using them.
Alternatively, you can partner with an existing creator goods distribution network such as DFTBA (Don't Forget to Be Awesome). However, in that case, in addition to competing with other YouTubers, it will be difficult to manage product addition, discount provision, content integration, etc., and the advantage of having your own e-commerce site will be diminished.
You can go one step further and manufacture and sell your own products, and even sell your products through YouTube channels. For example, Luxy Hair sells its hair extension product as a set with hair related tutorial videos.
Youtubers, which already have viewers, have two advantages that envy other shop owners from the beginning.
Content engine that encourages continuous access to shops
Trust from viewers that "always provide content for free"
3.Get support from viewers through "funding"
Similar to soliciting crowdfunding, you can set up "funding" to solicit donations from your audience.
Creators share their thoughts on the Internet without charging viewers and contribute to many people. Therefore, if you continue to provide useful content, your viewers will continue to support you.
Many fan-funding platforms provide places where people can find content, engage creators with their most loyal viewers, and respond to the support they receive.
Wait But Why, which creates blog content longer than YouTube videos, is a good example of support from the Patreon community.
If you choose crowdfunding, it's a good idea to set a good example. The first important thing is to build transparency in how the collected funds are used. This will help your fans accept your goals and value the value of your content. Second, provide attractive rewards for higher donations. If you can make your supporters feel that you can get something special if you become a loyal fan, you can expect more support and higher donations.
You can also use a service that is officially called Spacha on YouTube.
Super Chat on YouTube: Commonly known as Spacha. This function can be used during YouTube streaming distribution (live broadcast). It is a function that allows viewers to make donations and changes as much as they want, and first you need to set up a YouTube account for advertising.
4. License media content
If you've created a word-of-mouth video that catches the public (such as funny dog clips), you can license that content in exchange for money.
When clips spread, you may get inquiries about the rights to use your video from TV station news programs, morning shows, online news sites, and other creators.
When the video of this Chewbacca masked woman spread, it seems that so many media wanted to use it.
5. Partner with the brand as an influencer or affiliate
Influencer marketing will become one of the advertising bases in the next decade
Gary Veynachuk
Many brands are increasingly investing in influencer marketing, paying the majority of their advertising budget to influencers who already have a loyal audience.
Therefore, if you can negotiate properly, you will have a great opportunity as a creator on youtube.