How to make money on the site: 8 cool ideas
We have already discussed the benefits of a website for a business earlier. It is an indispensable tool for communicating with customers, promoting, making profit.
Before that, we considered the site as a factor in the development of the company. Today we are going to look at the site from a different angle and find out exactly how you can make money on it.
In general, 2022 and the near future are the perfect time to make money online. Why?
Blame it on the coronavirus pandemic, which has dealt a severe blow to the economies of all countries and forced the world community to take various measures to slow the spread of the disease and reduce the number of deaths.
Quarantine (lockdown) and mask mode have become commonplace and are no longer seen as something out of the ordinary. Locked in their apartments, people quickly adapted to new realities and learned to have fun, study, shop and even work online.
Since the lion's share of the adult population spends a lot of time on the internet, there are limitless opportunities to earn money online.
Is it possible to earn money by creating a website?
To get started, you need to make the first distinction: earnings on your site and earnings on building sites for others.
How to create your own website and make money from it
1. Contextual Advertising
This is one of the most popular and common ways to make money on the site. An ad block is placed on the site at certain places chosen by you, where ads of a certain topic or a random topic are displayed.
Advertising of this type can be ordered on special sites. Examples of such services are Google Adsense and Yandex.Direct. They serve as intermediaries between advertisers and webmasters (website owners). Payment is charged for each ad click.
The cost of a click is variable and depends on various factors, including the theme of the site, the geographic area of ​​the Internet user, the price that advertisers are willing to pay, etc.
To place contextual advertising, you must ensure that your site meets the requirements of the service. For example, it has some daily traffic and themes. Among other things, monetization is not available for sites containing erotic material promoting the use of drugs and alcohol, etc. For a full list of requirements, please contact the relevant department.
2. Direct advertising
Unlike contextual advertising, where you are subject to the rules of third-party sites (Google Adsense), here you contact advertisers directly and offer them a place on your site. Terms of cooperation and advertising costs are agreed by you personally. This can be a banner ad or an in-text link.
If your site has good positions and high traffic, advertisers will start giving you great offers. This option is not suitable for newly created sites with no history and no audience.
The disadvantage of this mode of remuneration is that it takes time to find advertisers, as well as resources to negotiate with customers. You have to have an entrepreneurial spirit to negotiate a good price and not accept unfavorable conditions.
When choosing goods or services for advertising, start from the interests of your target audience and the topic of the site. Refuse dubious offers - the reputation of the company and the site can be destroyed by a single advertisement. In addition to public dissatisfaction, you run the risk of being penalized by search engines.
3. Native Advertising
Native advertising is a discreet recommendation of a product without direct calls to buy it. Given the specifics, it is perceived positively by users and does not cause rejection.
The mention of the product can be woven into sponsored content (article, review, interview, etc.) and does not stand out from the rest of the information.
As an option, native advertisements can be marked as "sponsored content", which increases the level of public trust.
Advantages of this type of advertising: Google favors content and links marked as sponsored. These advertisements are not blocked by ad blockers. The problem of "banner blindness" does not apply to native advertising either. Sponsored posts are eagerly read as they are usually written with high quality and provide useful information to the reader.
4. Sell a product/service
This is the most obvious way many businesses build a website. Along with increasing brand awareness, the business receives a platform to advertise its products.
The possibilities of the site are almost unlimited, so you have complete freedom of action in creating a virtual storefront. You can add a gallery with photos, descriptions of settings and features, include reviews and comments from happy customers, add videos. For quick communication with a potential client, the live chat and callback option will not be superfluous.
You can go a step further and add the ability to purchase products from the site, so the site turns into a small online store of branded goods. Many website builders have e-commerce features out of the box, where you just need to choose the features you need.
5. Affiliate Programs
The affiliate program works on the following principle: you recommend a product or service from a certain company and receive a percentage for each customer. Affiliate programs are good for both parties: you get extra passive income, and the company that owns the product - new customers.
Before participating in the program, an agreement is usually signed, which specifies all the conditions, and a special affiliate link is generated, which will be used to track all customers who have come on your recommendation.
For affiliate program success and high revenue, you must choose to advertise a product/service that resonates with your site theme/business specifics. In this case, the target audiences overlap and the likelihood of clicking the link is higher.
Did you know that GetResponse has its own affiliate program? You will receive payment for each customer who registers a paid account on the platform. You can choose between two cooperation scenarios: a regular commission program (33% for each customer) and a one-time payment program ($100 for each customer).
6. Sale of access to closed resources
If you have a news site or a site where you post your trade secrets that are in demand by the public, one of the ways to make money will be to limit access to the most valuable and unique resources. . You can do this in the form of a subscription: the user pays a certain fixed amount per month and has the possibility to open and read all the documents on your site.
This method is ideal for site owners who are professionals in a narrow niche where there is not yet a lot of information published in the public domain.
7. Monetization of knowledge
If you're an expert in your field and have built an impressive knowledge base, a website is a great tool for building strong relationships with prospects and converting them into buyers. You can share your knowledge in the form of paid webinars, which bring a good income, as long as the topic of the speech is relevant, unique and can meet the needs of the client.
GetResponse has a proprietary platform for creating and hosting webinars (live or recorded). In addition, GetResponse is ideal for monetizing knowledge on the site and not only. More information here.
If you have your own digital product (for example, an e-book, guide, online courses, consultations, etc.), it can also be sold through the site.
8. Sell your site
Sometimes you decide to leave the company and no longer need a website. Instead of just disconnecting it from your domain/hosting and other services and casting it into oblivion, you can finally enjoy it. Especially if your site has already gained a loyal audience, is known in certain circles, has good traffic and positions in search results.
For obvious reasons, this type of income cannot be called long-term, but it can also generate profits. Leave alone.
How to make money creating websites for others
The business of selling websites, despite the presence of a large number of website builders, is still going strong. You create a website, brainstorm the design, fill it with content, optimize it, work on traffic, and then sell it. The better the position of the site and its traffic, the more expensive it can be sold.