What is digital marketing?
Digital marketing is a set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing in that it uses channels and methods that enable real-time results analysis. Nowadays, the internet has become so ingrained in our lives that it is almost impossible to do anything without it. It is no coincidence that it is becoming increasingly difficult for people to disconnect from their cell phones as they see the internet at their fingertips. And if our lives are no longer the same with the internet, the same can be said of the buying process. Nowadays, it is very common for us to search the internet for the product or service we want, or to find the best price (when we already know what we want), to search for information about a specific product or service. (while we are still studying the possibility of purchase). Or learn even more about the problem we are experiencing (while we do not yet know which solution will help us).
We call it all digital marketing: a set of information and actions that can be taken to promote companies and products in different digital media.
In the 1990s, digital marketing companies changed the way they used technology to promote their businesses. The term has become more popular as people use more and more digital devices in the shopping process, whether it is to search for products or to actually shop.
To get an idea of how digital marketing has changed the purchasing process, suffice it to say that in the past all the information we could get about products and services was in the hands of almost all the companies that offered these solutions. .
In other words: to find out about a product or service, you need to go to the seller, who will probably "sell" your fish for you on behalf of the company instead of giving free information about the solution.
Today, digital marketing has made it possible for consumers to play a more active role in this process. In numbers, this means that 60% of the purchasing process has already been completed before the consumer comes into contact with the seller.
But, despite the seemingly challenging, digital marketing is in a real sense a great opportunity for companies to strengthen their brand and multiply their business opportunities as the internet becomes increasingly part of people's lives. People
Digital marketing also includes various action fronts, such as content marketing, email marketing, social networking, among others, which reach you and increase your influence in the consumer purchasing process.